Campaign planning and support for UK businesses, with channels, budget, creative, tracking, and reporting agreed before work begins.
Digital marketing can include paid advertising, social media, email, and content promotion. IQX can discuss channel planning and campaign work for UK businesses; scope, ad spend, tracking, creative, and reporting are agreed before work begins. Reach, leads, and return on investment depend on the offer, audience, budget, and platform and cannot be guaranteed.
Digital marketing helps when a business needs targeted traffic, lead generation, campaign structure, and clearer measurement beyond simply having a website.
Campaign structure, audience targeting, and offer alignment can be reviewed together; click quality depends on the audience, auction, and offer.
Message, creative, landing page, form, and follow-up route can be planned together and checked for consistency.
Tracking, conversions, campaign signals, and performance notes help make decisions less emotional and more practical.
A clear look at what is normally covered, so you can compare the service without confusion.
Google Ads (PPC) campaign management
Facebook and Instagram advertising
Campaign strategy and planning
Ad copywriting and creative design
Landing page optimization
Conversion tracking and analytics
A/B testing and optimization
Monthly performance reporting
Digital marketing can include paid advertising management, social campaigns, campaign strategy, ad creative direction, landing-page optimization, conversion tracking, A/B testing, and reporting.
PPC, social ads, targeting, creative, keywords, audiences, budgets, and campaign structure can be prepared around a clear objective.
Campaign traffic is connected to relevant pages, CTA structure, forms, tracking, and conversion measurement.
Results are reviewed so budgets, messages, audiences, landing pages, and campaigns can be improved over time.
IQX package pricing covers campaign work and management. Advertising platforms such as Google, Meta, LinkedIn, or TikTok charge ad spend separately, and that spend is usually paid directly by the client to the platform.
Covers planning, setup, monitoring, improvements, reporting, and campaign support within the agreed package.
The media budget paid to advertising platforms for impressions, clicks, views, leads, or campaign delivery.
Designed for businesses that need a practical service with a clear commercial purpose.
Businesses planning paid or organic activity around a defined audience, offer, budget, and review process.
Online retailers considering paid campaigns with a defined media budget and suitable product pages.
Professional services firms looking to generate high-quality leads consistently.
Campaigns need clear commercial inputs before budget is spent.
Business goal, target audience, offer, service area, and acceptable lead quality.
Ad account access, tracking access, landing page access, and brand assets where needed.
Budget range for platform ad spend, separate from management fee.
Approval process for ads, creative, landing-page changes, and reporting decisions.
A simple working process keeps the project easier to understand from first discussion to delivery.
We define your goals, target audience, budget, and create a comprehensive campaign strategy.
We build campaigns, create ad creative, set up tracking, and configure targeting.
After launch, review timing, access, and any in-scope adjustments follow the written campaign plan.
Where budget, traffic, and access allow, agreed tests can inform later campaign decisions; outcomes are not guaranteed.
These pages explain the practical rules behind planning, payment, delivery, revisions, support, and common project questions.
Review how quotes, deposits, milestones, invoices, and final payments are handled.
Read pageRead the practical rules for scope, approvals, revisions, support, and delivery.
Read pageUnderstand how extra requests, revisions, and changed scope are reviewed.
Read pageGet direct answers about pricing, delivery, support, revisions, hosting, and service fit.
Read pageSelect a starting point that fits your goals, then we can refine the scope around your content, timeline, and business needs.
The focus is on practical delivery, clear communication, and digital work that supports real business outcomes.
Campaign goals and reporting measures are agreed with the client; spend and performance are reviewed separately.
Where tracking data is available, we review it against agreed measures and discuss possible campaign changes.
Audience, location, and channel choices are agreed around the campaign brief.
Direct answers to common questions before you choose a package or request a quote.
The media budget depends on the campaign goal, market, audience, and platform. Agree a test budget and a stopping point before launch; ad spend is separate from management fees unless the written scope says otherwise.
The choice depends on the audience, offer, budget, and available creative. IQX can compare suitable channels in the campaign plan; platform performance varies and is not guaranteed.
Traffic and enquiries depend on the campaign, audience, budget, offer, and landing page. IQX can agree what to monitor and when to review it, but cannot promise a result or timeframe.
Copy, design, and video work can be included when listed in the campaign scope. Production requirements, revisions, third-party costs, and any separate creative fees are confirmed before launch.
Our management fee covers strategy, setup, optimization, and reporting. Ad spend is the budget paid directly to platforms like Google or Facebook to show your ads.
CRM or analytics work depends on the selected platform, account access, tracking requirements, and any privacy or consent setup. Confirm the tools and deliverables in the campaign scope before work begins.
Share your current website, goals, deadline, and budget range. IQX Solutions can discuss service fit, likely scope, required access, and the next step.
Choose a page to find the service details, project guidance, or next step you need.
Share your audience, offer, budget, and available tracking so suitable channels and responsibilities can be discussed.
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